We are currently building a world class NY Style Deli and European Market called Storia Deli in Huntsville, Alabama.  As the very first Boar's Head Market of Distinction in the Southeast, we have some amazing plans to create THE best deli in the south!  I have built world class teams for over 30 years and turned around over a dozen underperforming retail stores and deli's.  While we are under construction, I am offering consulting services to other retail stores and delis, as an actual operator.  I don't have a think tank or sit in a classroom, I am actually out running a multi-million dollar operation with over 70 team members.  I understand the daily demands for owner/operators and can help you to build better teams, increase sales and ultimately make more money.  At the end of the day, it is all about people!

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Prior to moving to Huntsville, my wife and I purchased Fieldstone Market in Michigan in 2017 and transitioned the market from a run down convenience store to a National Award Winning Specialty Food Market winning two Congressional Awards from the State of Michigan for our positive impact to the community.  After the second year of implementation, we changed name to Fresh Coast Market to better represent the new format.  In the first 5 years, we doubled sales, and since purchasing the business, we went from 12 employees to over 60!  We almost doubled employee pay rates, added health care, vacation pay, free YMCA memberships and much more to create a world class culture.  We had a 5 Star rating on Glassdoor and a national article written on our store on how we take such great care of our team members.  In 2021 we launched a world class mobile app and completely transformed the market.  We have been featured in almost 2 dozen media stories touting our business over the last 7 years.  We also worked with a local youth program to train and employ special needs young adults.  We had increased sales every year we owned the business.  2024 was a record setting year for profitability and also the years that we sold the business.  After selling the business we moved to Huntsville, AL where we are launching a similar concept, but more upscale and a few new added features. We plan to open Storia Deli & Cafe in the fall of 2025.  ​​​​​​